Empowering Women and Girls in Sports

Hi Girlfriend!

It’s been a while, right? I miss you! How have you been?? Since going to the Olympics, I’ve taken a little pause from the newsletter, honestly unsure of how to jump back in. What would I say? How would I reconnect? After I stopped overthinking, I realized I have the perfect reason to re-enter—and I’m so excited to share it with you!

Throughout my career in events, my favorites have always been tied to sports. From hosting Girl's Night Out workout events with New Balance, working with sponsors at six Olympics, and traveling with VISA for the FIFA World Cup, I’ve had the incredible opportunity to help bring these events to life. I’ve also been there on the sidelines, cheering for female athletes who are giving it their all.

As a girl who played softball on every team I could find through college, and now as a mom with two athletic kids, my career and passion for sports have intertwined again. I’ve been watching the growth of women’s sports, and we’re witnessing not just a moment, but a movement. Women’s sports are front-page news! And while I can’t sponsor big-name athletes like Nike, I can support women and girls out here giving it their best shot.

✨ Introducing the Sports Confidence Charm Bracelet ✨

This is more than just a piece of jewelry—it’s a daily reminder of strength, persistence, and the belief that you can keep going, no matter the challenge. Whether you’re an athlete, a professional, or navigating life, we all need reminders that we are capable.

For me, this bracelet connects so many parts of my journey. I was that girl who didn’t quit sports after teenage years when most do. In fact, 70% of young athletes quit sports by age 13 because they don’t find it fun or feel supported. That’s not okay, and we can do something about it. This bracelet is a small way to remind everyone—athletes or not—that we have the strength to keep pushing forward.

Why now?

I’ve been reflecting on what motivates me—especially on those early morning sunrise runs. It’s not always easy to get up and go, but persistence and dedication have shaped who I am. This bracelet connects to the daily practice of showing up for a workout, a work challenge, or life itself.

I kept going through high school, college, and adulthood—even on the hard days when I felt like giving up. And it’s taught me so many life lessons. That’s why I’m passionate about supporting women in sports and why this bracelet is such a personal project. It’s a symbol of confidence—something we build every day.

Marley and I share the same passion. We’ve both faced those challenging moments and wanted to create something that inspires athletes and anyone chasing their goals— in sports, work, or life. This charm symbolizes the long game—showing up, doing the work, and believing in your potential.

A gift for you or someone who inspires you.

Whether you need a little reminder for yourself or a thoughtful gift for the champion in your life, this bracelet is for anyone pushing through their own journey. It’s a simple, meaningful way to focus on what truly matters.

The time for women’s sports is now. The Collective study by Wasserman found that 89% of sports fans are more inspired to take social action when brands are associated with women athletes. We’re building something bigger than ourselves, and I’m proud to be part of it.

GIFT IDEAS: This piece makes such a great gift for yourself or your daughter or as a thoughtful present for birthdays, holidays, or even to celebrate making the team, for the team, or giving it your all in a tough game. You can customize it with a team-colored initial for their name or team, making it even more personal. There are so many reasons and ways to make someone feel confident—so why not start today with this beautiful and meaningful charm? It’s the perfect way to remind someone (or yourself!) of their strength and potential.

This isn’t just a product—it’s a legacy. And girlfriend, we’re cheering you on every step!

Love you. Gotta go. Bye! 🙌

Tamara

PS: If you have a party, game, or event coming up and want us to make custom pieces onsite, let us know! We love to talk about confidence and wear it, too! I'm thinking of even doing a girls' night! Let me know if you want in!